"ANCHORING A PLATE WITH A MASSIVE HUNK
OF ANIMAL PROTEIN IS SO LAST CENTURY."
Plant-based meat sales have grown at twice the rate of processed meat sales, and are expected to continue rising 11% annually through 2020. People are also eating more whole, plant-based foods. “Consumers—and not just vegetarians—are warming up to products like tempeh, tofu, and seitan that can stand in for meat," NPR reports. By 2054, analysts predict that plant-based proteins will make up one third of the protein market.
THIS represents A MAJOR TRANSFORMATION IN HOW WE FARM AND EAT...
AND IT'S NOT JUST MEAT.
USDA data shows per capita (dairy) milk consumption has dropped 40% since 1975, shrinking the market by $1 billion over the last few years. What are people buying instead? According to Mintel, half of Americans now consume non-dairy milk (like soy, rice, and almond) with an even larger percentage among families with children.
Rather than viewing the glass as half empty THOUGH, the industry sees the shift as a GREAT opportunity...
IT'S A CHANCE TO FEED MORE, WITH LESS.
There are more efficient ways to produce protein today than growing crops and funneling them through animals. For example, it takes hundreds of gallons of water to produce a single pound of chicken, and dozens to produce a single egg. Plant-based proteins are far more resource-efficient, meaning we can feed more people with less.
IT'S ALSO A FINANCIAL OPPORTUNITY...
WHEN TYSON FOODS INVESTED IN PLANT PROTEINS, ITS SHARE VALUE SPIKED.
The world's largest meat company launched a $150 million venture fund to invest in plant proteins, with its CEO stating, “plant protein is growing faster than animal protein.” And its shares grew by 5%. Check out this video.